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Technology has changed how business markets to consumers. 83% of shoppers* now make their buying decisions before they actually enter a store. Business finds they are now competing to be present in online search results but are facing challenges in learning new media. We can help. *IRI's Economic Longtitude 2009 study
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The downturn in the economy is thought to be fueling internet advertising growth. Online advertising is affordable and measurable. Google Search claims to reach 90% of the Canadian internet population. Wondering how the Google AdWords Auction works? Click here: Infographic
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As a small organization, your passion for what you do and the quality of your customer relationships are what separate you from the big guys. And when you use Email Marketing, you'll be able to reinforce those relationships and connect with your customers in a way no one else can—every single time you hit 'Send.'
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A diagram depicting the core principals of internet marketing. A great reference for building a internet marketing program.
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Websites
Every business needs a HOME where they can provide and control all the information about their business. Even a simple one page site will help you compete.
Create a website that makes it easy for search to crawl your site. Doesn't matter how gorgeous your site is or how much you paid, if customers can't find you, it is essentially useless.
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Many businesses struggle with figuring out how to use Social media to grow their business. Social media is a great platform to meet and cultivate customer relationships. But Social media platforms take time to learn and manage. Networks and relationships take time to build and grow. Small business owners see the benefits of social media, but are challenged to find the time to learn how to apply it to their business.
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Google Pay Per Click ads will get your business into the growing mobile market. Devices with full internet browers are included in the Google Search Network advertising feed. We manage targeted campaigns designed to get you results.
Did you know ... If your business is a store front or works out of an address, you should make yourself available for free mobile opportunities. (...)
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Find FREE local web page opportunities for your business. Control and optimize as much online content about your business as you can. Increase awareness by showing up in more online search results. It's an easy, fast method to be help your business be found by potential customers, engage with customers, meet potential new customers, reward loyalty and encourage trial.
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Point of purchase materials are ideal at communicating with customers while they are present in your establishment. Use these to let customers know about upcoming events and promotions, reward loyalty and to remind customers why they need to keep coming back. Order Project (...)
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As a small business, you have an advantage that larger or national companies do not: you can create personal connections with your customers by providing extraordinary experiences – every single day. (...)
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My name is Taye Newman. Digz.ca is a company I created to help business add internet advertising and social media marketing to their current marketing mix. (... )
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